Yesterday I went to day one of Subcom 2018 East Commerce in Manhattan.
Match gets people to sign up by showing the user that others are interested in them by sending emails and teasing with other members they could meet on Match. The only way to actually see and contact the person is by paying and joining Match again.
Recurly is a sponsor of Subcom. Emma Clark, Sr. Product Manager, Data & Analytics talked about reducing Churn rate. Recurly recovers potential lost revenue for subscription businesses by automatically re-billing credit cards with failed transactions and getting updated information when sales fail to process.
Book of the Month Club 90 Years and Going Strong
Did you know Book of the Month club was the first subscription club in 1927? People like selections being chosen for them and actual real books you can hold in your hand.
Book of the Month Club was purchased by new owners and redesigned with 5 books to choose from each month. They choose relatively unknown authors and introduce them to a new audience.
Disrupt your Own Business Before somebody Else Does
Subrata Mukherjee is working at Wiley Publishing and he is changing the way the “For Dummies” books educate and answer readers’ questions. People want an easier way to search for answers. Chatbots are great options. A reader could enter a question and the answer would instantly show up. Diabetes for Dummies might be a good book to start with.
Facebook messenger is now offering a similar solution to companies’ pages. I went on Nature’s Bounty messenger and asked about one of their vitamins and the answer automatically appeared. The messenger was programmed to respond to viewer’s questions.. . This is an entertaining way to get potential buyers to ask questions and actively participate in learning about a product and a sure win. Machine learning is a hot, cutting edge technology saving business’s time and bringing value to customers.